{ "name": "Contractor Lead Quotes Cost per Lead Benchmarks", "title": "Cost per Lead Benchmarks", "url": "https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks/", "csv": "https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks.csv", "markdown": "https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks/index.md", "computed_at": "2026-10-18", "license": "https://contractorleadquotes.com/terms", "headline": "The Cost per Lead Benchmarks carries 15 published figures read from 3 sources' own pages, from 27 to 424 USD, read 12 October 2026.", "quotes": [ "The Cost per Lead Benchmarks carries 15 published figures read from 3 sources' own pages, from 27 to 424 USD, read 12 October 2026.", "3 of the 11 named sources read in full publish a figure; 8 publish none, read 12 October 2026.", "Cost per Lead Benchmarks, industry addiction-treatment: median 297 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry aerospace-aviation: median 373 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry automotive: median 283 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry b2b-saas: median 237 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry biotech: median 255 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry business-insurance: median 424 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry construction: median 227 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry cybersecurity: median 406 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry ecommerce: median 59 USD across 2 sources, read 12 October 2026.", "Cost per Lead Benchmarks, industry engineering: median 287 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry entertainment: median 114 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry environmental-services: median 278 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry multi-channel: median 188 USD across 1 source, read 12 October 2026.", "Cost per Lead Benchmarks, industry real-estate: median 100 USD across 1 source, read 12 October 2026." ], "citation": "\"Contractor Lead Quotes Cost per Lead Benchmarks\", updated 2026-10-18, https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks/.", "changed_since": null, "national": { "unit": "USD", "n": 15, "median": 255, "min": 27, "max": 424, "p25": 114, "p75": 297, "mean": 239.1333, "units": { "USD": 15 }, "published_sources": 3, "named_sources": 12, "read_sources": 11, "not_published": 8, "published_share": 0.273 }, "by_axis": { "industry": { "addiction-treatment": { "USD": { "n": 1, "median": 297, "min": 297, "max": 297, "p25": 297, "p75": 297, "mean": 297 } }, "aerospace-aviation": { "USD": { "n": 1, "median": 373, "min": 373, "max": 373, "p25": 373, "p75": 373, "mean": 373 } }, "automotive": { "USD": { "n": 1, "median": 283, "min": 283, "max": 283, "p25": 283, "p75": 283, "mean": 283 } }, "b2b-saas": { "USD": { "n": 1, "median": 237, "min": 237, "max": 237, "p25": 237, "p75": 237, "mean": 237 } }, "biotech": { "USD": { "n": 1, "median": 255, "min": 255, "max": 255, "p25": 255, "p75": 255, "mean": 255 } }, "business-insurance": { "USD": { "n": 1, "median": 424, "min": 424, "max": 424, "p25": 424, "p75": 424, "mean": 424 } }, "construction": { "USD": { "n": 1, "median": 227, "min": 227, "max": 227, "p25": 227, "p75": 227, "mean": 227 } }, "cybersecurity": { "USD": { "n": 1, "median": 406, "min": 406, "max": 406, "p25": 406, "p75": 406, "mean": 406 } }, "ecommerce": { "USD": { "n": 2, "median": 59, "min": 27, "max": 91, "p25": null, "p75": null, "mean": 59 } }, "engineering": { "USD": { "n": 1, "median": 287, "min": 287, "max": 287, "p25": 287, "p75": 287, "mean": 287 } }, "entertainment": { "USD": { "n": 1, "median": 114, "min": 114, "max": 114, "p25": 114, "p75": 114, "mean": 114 } }, "environmental-services": { "USD": { "n": 1, "median": 278, "min": 278, "max": 278, "p25": 278, "p75": 278, "mean": 278 } }, "multi-channel": { "USD": { "n": 1, "median": 188, "min": 188, "max": 188, "p25": 188, "p75": 188, "mean": 188 } }, "real-estate": { "USD": { "n": 1, "median": 100, "min": 100, "max": 100, "p25": 100, "p75": 100, "mean": 100 } } } }, "rows": [ { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$297", "value": 297, "unit": "USD", "vat": null, "axis": { "industry": "addiction-treatment" }, "retrieved_at": "2026-10-12", "quote": "Industry Average Paid CPL Average Organic CPL Average CPL (Blended) Addiction Treatment $380 $213 $297", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$373", "value": 373, "unit": "USD", "vat": null, "axis": { "industry": "aerospace-aviation" }, "retrieved_at": "2026-10-12", "quote": "Aerospace & Aviation $469 $277 $373", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$283", "value": 283, "unit": "USD", "vat": null, "axis": { "industry": "automotive" }, "retrieved_at": "2026-10-12", "quote": "Automotive $295 $271 $283", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$237", "value": 237, "unit": "USD", "vat": null, "axis": { "industry": "b2b-saas" }, "retrieved_at": "2026-10-12", "quote": "B2B SaaS $310 $164 $237", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$255", "value": 255, "unit": "USD", "vat": null, "axis": { "industry": "biotech" }, "retrieved_at": "2026-10-12", "quote": "Biotech $274 $236 $255", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$424", "value": 424, "unit": "USD", "vat": null, "axis": { "industry": "business-insurance" }, "retrieved_at": "2026-10-12", "quote": "Business Insurance $460 $388 $424", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$227", "value": 227, "unit": "USD", "vat": null, "axis": { "industry": "construction" }, "retrieved_at": "2026-10-12", "quote": "Construction $280 $174 $227", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$406", "value": 406, "unit": "USD", "vat": null, "axis": { "industry": "cybersecurity" }, "retrieved_at": "2026-10-12", "quote": "Cybersecurity $411 $404 $406", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$91", "value": 91, "unit": "USD", "vat": null, "axis": { "industry": "ecommerce" }, "retrieved_at": "2026-10-12", "quote": "eCommerce $98 $83 $91", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$287", "value": 287, "unit": "USD", "vat": null, "axis": { "industry": "engineering" }, "retrieved_at": "2026-10-12", "quote": "Engineering $371 $201 $287", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$114", "value": 114, "unit": "USD", "vat": null, "axis": { "industry": "entertainment" }, "retrieved_at": "2026-10-12", "quote": "Entertainment $116 $111 $114", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "First Page Sage average cost per lead by industry", "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "figure": "$278", "value": 278, "unit": "USD", "vat": null, "axis": { "industry": "environmental-services" }, "retrieved_at": "2026-10-12", "quote": "Environmental Services $346 $207 $278", "source_class": "first-party-index", "text_sha256": "adea76b9ba68755f2878e441e3914434c894112ae794f9e41e74004ae46669b7" }, { "source": "LanderLab cost per lead by industry", "url": "https://landerlab.io/blog/cost-per-lead-by-industry", "figure": "$188 ", "value": 188, "unit": "USD", "vat": null, "axis": { "industry": "multi-channel" }, "retrieved_at": "2026-10-12", "quote": "Multi-channel prospecting (coordinating paid search, paid social, and email) averages around $188 CPL blended and often produces the best qualified leads because prospects see you across multiple touchpoints before converting.", "source_class": "secondary", "text_sha256": "2e15d93bbe399976b9ce4384fa1b5d0896381e595e40a15848d54bc6505bbc69" }, { "source": "LanderLab cost per lead by industry", "url": "https://landerlab.io/blog/cost-per-lead-by-industry", "figure": "$100, ", "value": 100, "unit": "USD", "vat": null, "axis": { "industry": "real-estate" }, "retrieved_at": "2026-10-12", "quote": "Google CPL averages $100, Meta runs $52-$57, and is projected to rise through 2026.", "source_class": "secondary", "text_sha256": "2e15d93bbe399976b9ce4384fa1b5d0896381e595e40a15848d54bc6505bbc69" }, { "source": "Ryze cost per lead benchmarks by industry", "url": "https://www.get-ryze.ai/blog/cost-per-lead-benchmarks-industry-2026", "figure": "$27 ", "value": 27, "unit": "USD", "vat": null, "axis": { "industry": "ecommerce" }, "retrieved_at": "2026-10-12", "quote": "Cost per lead benchmarks by industry 2026 google meta show dramatic variations: E-commerce averages $27 on Meta vs $48 on Google, while legal services hit $72 and $132 respectively.", "source_class": "secondary", "text_sha256": "778ada4641f37549c1cb154ec584fc12a732e111e5ad450fbca0609e72712442" } ], "not_published": [ { "source": "LocaliQ search advertising benchmarks", "url": "https://localiq.com/blog/search-advertising-benchmarks/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Ruler Analytics conversion rate by industry", "url": "https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Unbounce conversion benchmark report", "url": "https://unbounce.com/conversion-benchmark-report/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "CallRail lead response benchmarks", "url": "https://www.callrail.com/blog/lead-response-benchmarks", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "BLS industry at a glance: construction", "url": "https://www.bls.gov/iag/tgs/iag23.htm", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Census Statistics of U.S. Businesses", "url": "https://www.census.gov/programs-surveys/susb.html", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "ActiveProspect: how much do solar leads cost", "url": "https://activeprospect.com/blog/how-much-do-solar-leads-cost/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Martal cost per lead by industry", "url": "https://martal.ca/cost-per-lead-by-industry-lb/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://localiq.com/blog/search-advertising-benchmarks/", "label": "LocaliQ search advertising benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://firstpagesage.com/reports/average-cost-per-lead-by-industry/", "label": "First Page Sage average cost per lead by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/", "label": "Ruler Analytics conversion rate by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://unbounce.com/conversion-benchmark-report/", "label": "Unbounce conversion benchmark report", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.callrail.com/blog/lead-response-benchmarks", "label": "CallRail lead response benchmarks", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bls.gov/iag/tgs/iag23.htm", "label": "BLS industry at a glance: construction", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.census.gov/programs-surveys/susb.html", "label": "Census Statistics of U.S. Businesses", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://activeprospect.com/blog/how-much-do-solar-leads-cost/", "label": "ActiveProspect: how much do solar leads cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://landerlab.io/blog/cost-per-lead-by-industry", "label": "LanderLab cost per lead by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.get-ryze.ai/blog/cost-per-lead-benchmarks-industry-2026", "label": "Ryze cost per lead benchmarks by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://martal.ca/cost-per-lead-by-industry-lb/", "label": "Martal cost per lead by industry", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.marketingcharts.com/", "label": "MarketingCharts", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 11 named sources that could be read published a usable figure; 8 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in USD (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 15 figures, never sentences; 74 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per industry per channel: cost per lead, conversion rate and cost per acquisition as each publisher measured it across its own accounts, with the account count, the period and the publisher named on every cell - never blended into a single number. The derivation is the COMPARISON nobody publishes: the same industry read across every published index in one table, the spread between the highest and lowest published figure for that industry, the gap between a paid-channel benchmark and what the lead vendors in the price index actually charge for the same trade, and changed-since each publisher's annual release.", "embed": "

27 to 424 USD

15 published figures, Cost per Lead Benchmarks, across 3 sources, read 12 October 2026

Source: Contractor Lead Quotes Cost per Lead Benchmarks
" }