# Cost per lead by industry: Cost per Lead Benchmarks

> The Cost per Lead Benchmarks carries 15 published figures read from 3 sources' own pages, from 27 to 424 USD, read 12 October 2026.

Contractor Lead Quotes · https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks/ · computed 2026-10-18

**Range of the published figures:** 27 to 424 USD (range 27 to 424 USD; 15 published figures; 3 of 11 sources read publish one).

3 of the 11 named sources read in full publish a figure; 8 publish none, read 12 October 2026.

## By industry

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| industry addiction-treatment | 297 USD | 297 to 297 USD | 1 |
| industry aerospace-aviation | 373 USD | 373 to 373 USD | 1 |
| industry automotive | 283 USD | 283 to 283 USD | 1 |
| industry b2b-saas | 237 USD | 237 to 237 USD | 1 |
| industry biotech | 255 USD | 255 to 255 USD | 1 |
| industry business-insurance | 424 USD | 424 to 424 USD | 1 |
| industry construction | 227 USD | 227 to 227 USD | 1 |
| industry cybersecurity | 406 USD | 406 to 406 USD | 1 |
| industry ecommerce | 59 USD | 27 to 91 USD | 2 |
| industry engineering | 287 USD | 287 to 287 USD | 1 |
| industry entertainment | 114 USD | 114 to 114 USD | 1 |
| industry environmental-services | 278 USD | 278 to 278 USD | 1 |
| industry multi-channel | 188 USD | 188 to 188 USD | 1 |
| industry real-estate | 100 USD | 100 to 100 USD | 1 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 424 USD | business-insurance | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 406 USD | cybersecurity | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 373 USD | aerospace-aviation | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 297 USD | addiction-treatment | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 287 USD | engineering | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 283 USD | automotive | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 278 USD | environmental-services | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 255 USD | biotech | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 237 USD | b2b-saas | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 227 USD | construction | 2026-10-12 |
| [LanderLab cost per lead by industry](https://landerlab.io/blog/cost-per-lead-by-industry) | 188 USD | multi-channel | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 114 USD | entertainment | 2026-10-12 |
| [LanderLab cost per lead by industry](https://landerlab.io/blog/cost-per-lead-by-industry) | 100 USD | real-estate | 2026-10-12 |
| [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) | 91 USD | ecommerce | 2026-10-12 |
| [Ryze cost per lead benchmarks by industry](https://www.get-ryze.ai/blog/cost-per-lead-benchmarks-industry-2026) | 27 USD | ecommerce | 2026-10-12 |

## The sentence each figure was read from (15)

- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Business Insurance $460 $388 $424"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Cybersecurity $411 $404 $406"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Aerospace & Aviation $469 $277 $373"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Industry Average Paid CPL Average Organic CPL Average CPL (Blended) Addiction Treatment $380 $213 $297"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Engineering $371 $201 $287"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Automotive $295 $271 $283"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Environmental Services $346 $207 $278"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Biotech $274 $236 $255"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "B2B SaaS $310 $164 $237"
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Construction $280 $174 $227"
- [LanderLab cost per lead by industry](https://landerlab.io/blog/cost-per-lead-by-industry), read 2026-10-12: "Multi-channel prospecting (coordinating paid search, paid social, and email) averages around $188 CPL blended and often produces the best qualified leads because prospects see you across multiple touchpoints before converting."
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "Entertainment $116 $111 $114"
- [LanderLab cost per lead by industry](https://landerlab.io/blog/cost-per-lead-by-industry), read 2026-10-12: "Google CPL averages $100, Meta runs $52-$57, and is projected to rise through 2026."
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/), read 2026-10-12: "eCommerce $98 $83 $91"
- [Ryze cost per lead benchmarks by industry](https://www.get-ryze.ai/blog/cost-per-lead-benchmarks-industry-2026), read 2026-10-12: "Cost per lead benchmarks by industry 2026 google meta show dramatic variations: E-commerce averages $27 on Meta vs $48 on Google, while legal services hit $72 and $132 respectively."

## Read in full, publishes no figure

- [LocaliQ search advertising benchmarks](https://localiq.com/blog/search-advertising-benchmarks/), read 2026-10-12: every candidate on the page was refused
- [Ruler Analytics conversion rate by industry](https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/), read 2026-09-12: every candidate on the page was refused
- [Unbounce conversion benchmark report](https://unbounce.com/conversion-benchmark-report/), read 2026-10-12: every candidate on the page was refused
- [CallRail lead response benchmarks](https://www.callrail.com/blog/lead-response-benchmarks), read 2026-10-12: read in full and no accepted figure on the page
- [BLS industry at a glance: construction](https://www.bls.gov/iag/tgs/iag23.htm), read 2026-09-12: every candidate on the page was refused
- [Census Statistics of U.S. Businesses](https://www.census.gov/programs-surveys/susb.html), read 2026-09-12: read in full and no accepted figure on the page
- [ActiveProspect: how much do solar leads cost](https://activeprospect.com/blog/how-much-do-solar-leads-cost/), read 2026-10-12: every candidate on the page was refused
- [Martal cost per lead by industry](https://martal.ca/cost-per-lead-by-industry-lb/), read 2026-10-12: every candidate on the page was refused

## Methodology

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 3 of the 11 named sources that could be read published a usable figure; 8 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in USD (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 15 figures, never sentences; 74 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per industry per channel: cost per lead, conversion rate and cost per acquisition as each publisher measured it across its own accounts, with the account count, the period and the publisher named on every cell - never blended into a single number. The derivation is the COMPARISON nobody publishes: the same industry read across every published index in one table, the spread between the highest and lowest published figure for that industry, the gap between a paid-channel benchmark and what the lead vendors in the price index actually charge for the same trade, and changed-since each publisher's annual release.

## Sources

- [LocaliQ search advertising benchmarks](https://localiq.com/blog/search-advertising-benchmarks/) (the publisher's own terms; quoted for reporting and comment)
- [First Page Sage average cost per lead by industry](https://firstpagesage.com/reports/average-cost-per-lead-by-industry/) (the publisher's own terms; quoted for reporting and comment)
- [Ruler Analytics conversion rate by industry](https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/) (the publisher's own terms; quoted for reporting and comment)
- [Unbounce conversion benchmark report](https://unbounce.com/conversion-benchmark-report/) (the publisher's own terms; quoted for reporting and comment)
- [CallRail lead response benchmarks](https://www.callrail.com/blog/lead-response-benchmarks) (the publisher's own terms; quoted for reporting and comment)
- [BLS industry at a glance: construction](https://www.bls.gov/iag/tgs/iag23.htm) (the publisher's own terms; quoted for reporting and comment)
- [Census Statistics of U.S. Businesses](https://www.census.gov/programs-surveys/susb.html) (the publisher's own terms; quoted for reporting and comment)
- [ActiveProspect: how much do solar leads cost](https://activeprospect.com/blog/how-much-do-solar-leads-cost/) (the publisher's own terms; quoted for reporting and comment)
- [LanderLab cost per lead by industry](https://landerlab.io/blog/cost-per-lead-by-industry) (the publisher's own terms; quoted for reporting and comment)
- [Ryze cost per lead benchmarks by industry](https://www.get-ryze.ai/blog/cost-per-lead-benchmarks-industry-2026) (the publisher's own terms; quoted for reporting and comment)
- [Martal cost per lead by industry](https://martal.ca/cost-per-lead-by-industry-lb/) (the publisher's own terms; quoted for reporting and comment)
- [MarketingCharts](https://www.marketingcharts.com/) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The Cost per Lead Benchmarks carries 15 published figures read from 3 sources' own pages, from 27 to 424 USD, read 12 October 2026.
- 3 of the 11 named sources read in full publish a figure; 8 publish none, read 12 October 2026.
- Cost per Lead Benchmarks, industry addiction-treatment: median 297 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry aerospace-aviation: median 373 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry automotive: median 283 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry b2b-saas: median 237 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry biotech: median 255 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry business-insurance: median 424 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry construction: median 227 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry cybersecurity: median 406 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry ecommerce: median 59 USD across 2 sources, read 12 October 2026.
- Cost per Lead Benchmarks, industry engineering: median 287 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry entertainment: median 114 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry environmental-services: median 278 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry multi-channel: median 188 USD across 1 source, read 12 October 2026.
- Cost per Lead Benchmarks, industry real-estate: median 100 USD across 1 source, read 12 October 2026.

Cite as: "Contractor Lead Quotes Cost per Lead Benchmarks", updated 2026-10-18, https://contractorleadquotes.com/datasets/cost-per-lead-benchmarks/.

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