Leads for plumbers are sold under four charging models and none of the seventeen sources checked for this record publishes a plumbing price under any of them. This page sets the models out, gives the nearest published anchors honestly labelled as anchors, and says what a plumber should test before signing anything.
The four models
A rate card charges a published price per lead by trade and tier. A bidding marketplace lets you set your own price, and one such platform states plainly that it has no subscription fees and that the pro sets their own lead prices. A pay-per-call network charges when a phone connects. An aged reseller sells a list of older enquiries, published for general home services at $.10 to $1.50 a lead. Those four are priced on incomparable bases and are routinely quoted at each other.
The anchors, labelled as anchors
HVAC repair leads are published at $100 with an exclusive range of $80 to $120, the nearest analogue for an urgent plumbing call. Remodelling exclusives are published at $150 and above, the nearest analogue for a re-pipe or a bathroom. Neither is a plumbing price. What they are good for is spotting a quote out of proportion to the job behind it, and giving you something other than nothing to open a negotiation with.
What to test, in order
Contact rate first, because a lead you cannot reach is worth nothing at any price. Then speed of delivery, because in this trade a lead that arrives ten minutes late has usually already been taken. Then the definition of a valid lead, because that clause decides how much of your invoice is wrong numbers. The unit price is the fourth question, not the first, and in a market with no published rates it is also the least informative.
Questions people ask about lead generation for plumbers
What does lead generation for plumbers cost?
No source in this record publishes a plumbing figure. The nearest anchors are an HVAC repair lead at $100 with an exclusive range of $80 to $120 and remodelling exclusives at $150 and above.
Which model suits plumbers best?
Pay per call for emergency work, because a connected call removes the contact-rate problem in a trade where the job goes to whoever answers first.
Are aged leads useful for plumbers?
Only for maintenance-agreement prospecting. The general aged home service band is published at $.10 to $1.50, and an emergency from months ago was fixed by somebody that week.
What should I test before signing a plumbing lead contract?
Contact rate, delivery speed and the definition of a valid lead, in that order. Unit price is the fourth question and the least informative one here.