Cost per lead by industry: Cost per Lead Benchmarks

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).

3 of the 11 named sources that could be read published a usable figure; 8 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.

The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in USD (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 15 figures, never sentences; 74 candidate sentence(s) were refused by a reviewer with the reason recorded.

The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per industry per channel: cost per lead, conversion rate and cost per acquisition as each publisher measured it across its own accounts, with the account count, the period and the publisher named on every cell - never blended into a single number.

The derivation is the COMPARISON nobody publishes: the same industry read across every published index in one table, the spread between the highest and lowest published figure for that industry, the gap between a paid-channel benchmark and what the lead vendors in the price index actually charge for the same trade, and changed-since each publisher's annual release.

74 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.