Kitchen remodelling carries some of the highest revenue per job of any trade on this site, which makes the lead arithmetic unusually forgiving and the temptation to buy cheaply unusually expensive. The one published figure and the warning printed beside it are both worth reading before a first order.
The published price and the self-generation comparison
Exclusive kitchen remodelling leads are published as generally starting around $150, and generating your own through the major ad platforms is put at around $100 per lead for an experienced media buyer. The same page works an example at a $120 shared lead against a $28,000 average project carrying $14,000 of gross profit, which is the arithmetic that makes this trade's lead prices look small.
Why the cheap tier is a false economy here
The published guidance warns against kitchen leads offered at $20 to $30 as typically outdated, non-exclusive or non-compliant with telemarketing rules. In a trade where a single project is worth five figures, the cost of a feed that does not convert is not the lead spend, it is the months of capacity planned around work that never arrives.
Buying to your build schedule
Kitchens book out months ahead. Buying leads you cannot start for two seasons wastes them, because a homeowner ready now will find somebody who is available now. Buy to the capacity you actually have and treat any volume discount that requires committing past it as the more expensive option, which is what it is.
Questions people ask about kitchen remodel leads
What do kitchen remodel leads cost?
Exclusive kitchen remodelling leads are published as generally starting around $150, with shared leads priced at $120 in the same source's worked example.
Should I buy kitchen remodeling leads at $30?
The source that prices this trade says leads at that level are typically outdated, non-exclusive or non-compliant with telemarketing rules. In a five-figure trade the real cost is the wasted capacity, not the lead spend.
How many kitchen leads do I need per project?
The published worked example uses an eight per cent close rate, so about twelve. Your own last hundred leads are a better guide than anyone's example.
Is it worth generating kitchen leads myself?
About $100 against $150 bought exclusive on the published figures, and only with genuine competence in paid media. The gap is smaller than most remodellers expect.