HVAC lead generation is unusual among the trades on this site in exactly one way: the single source that publishes a price for it prices the job rather than the trade. Repair enquiries and full replacement enquiries are separated, at $100 and $150, because the work behind them is worth very different amounts. Nobody else in this record publishes an HVAC figure at all.
The published table, and what it separates
The one published HVAC price table puts repair leads at $100 with an exclusive range of $80 to $120, and full replacement leads at $150 with an exclusive range of $100 to $180. That is a fifty per cent premium for an enquiry whose job is worth several times more, which is a smaller premium than the difference in job value and therefore a good deal for anybody who can sell replacements. The distinction matters more than the numbers: a source quoting one blended HVAC price is either averaging the two or selling only one of them, and it is worth knowing which before the invoice arrives.
Why HVAC lead prices move through the year
HVAC demand concentrates in the weeks when systems fail, which means heatwaves and cold snaps, and lead supply and lead pricing both follow it. A rate quoted in a mild October is not a promise about a July with a run of ninety-degree days. Ask whether the price you are quoted is fixed for the contract term or floats with demand, and if it floats, ask what it floated to last summer. A source that can answer that question has data worth paying for; a source that cannot is quoting a number rather than describing a market.
Generating your own against buying
The nearest published comparison in this record is home improvement, where generating leads through paid media is put at $50 to $120 and buying them exclusive at $80 to $150, with the lower figure explicitly conditional on real competence with paid media. HVAC is one of the most competitive paid search categories in the United States, so a contractor without a capable media buyer should expect to sit at the top of a self-generation range rather than the bottom of it. The premium for buying is the ad management, the qualification and, on the better sources, a defensible record of consent to be called.
Questions people ask about hvac lead generation
What does HVAC lead generation cost?
The one published table puts repair leads at $100 with an exclusive range of $80 to $120 and full replacement leads at $150 with an exclusive range of $100 to $180. No other source checked for this record publishes an HVAC figure.
Why are HVAC replacement leads more expensive?
Because the job behind them is worth several times more than a repair. It is the only place in this record where a source prices by what the homeowner wants rather than by the trade.
Do HVAC lead prices rise in summer?
Sources do not publish seasonal rates, so the honest answer is that supply and demand both spike and you should ask whether your rate is fixed or floating before you sign.
Is HVAC lead generation worth it at $150 a lead?
Against a system replacement it usually is: even a ten per cent close rate puts lead cost well under a fifth of a typical replacement's gross profit. Against repair work at the same price it usually is not.