Carpet cleaning has one of the smallest average tickets of any trade on this site and one of the highest natural repeat rates, which means the arithmetic on a lead only works if you count the second visit. No source in this record publishes a carpet cleaning price, and the published figures from remodelling trades price jobs many times larger.
Count the customer, not the clean
A single clean is a modest invoice. A household that has you back annually for five years is a different asset entirely, and the lead price you can defend follows the second figure rather than the first. Most operators in this trade price leads against the first job, decide they are too expensive, and then wonder why growth is slow. Compute the repeat rate from your own records before deciding anything.
Why the published trades are the wrong anchor
The published exclusive prices in this record run from $100 for an HVAC repair enquiry to $225 and above for siding, all of them pricing jobs worth hundreds or thousands of dollars. Applying any of them to a carpet clean would give an obviously absurd answer, which is why this page does not. The only figure this record holds that carpet cleaning enquiries fall inside is the general aged home service band at $.10 to $1.50 a lead.
Geography matters more than in any high-ticket trade
On a small ticket, drive time is the margin. A carpet cleaning lead twenty-five miles away is worth a fraction of one five miles away, and no lead source prices that difference. Filter tightly at purchase, and treat a source that will only sell you a metro-wide feed as more expensive than its rate suggests.
Questions people ask about carpet cleaning leads
What do carpet cleaning leads cost?
No source in this record publishes a carpet cleaning figure. The published trades price jobs many times larger, and the only band carpet enquiries fall inside is the aged home service range of $.10 to $1.50.
How should I price a carpet cleaning lead?
Against the lifetime of the customer rather than the first clean. Repeat rate is what makes lead spend work in a small-ticket trade.
Does carpet cleaning lead generation work at all?
It works where the geography is tight and the repeat rate is real. On a small ticket, drive time eats the margin faster than the lead price does.
Are aged carpet cleaning leads useful?
Marginally, and mainly as seasonal re-contact. A household that had carpets cleaned last spring is a reasonable prospect the following spring.