A cleaning company's economics are recurring revenue, not jobs. A domestic client who books weekly for two years and a commercial contract that runs on a rolling term are both worth many multiples of the first invoice, and any lead price that looks expensive against one clean usually looks cheap against the relationship.
Price the contract, not the first clean
Take your own average client tenure and multiply it by the average invoice. That figure, not the first job, is what a lead is competing against, and in cleaning it is frequently ten or twenty times larger. Operators who price leads against a single clean systematically under-invest in acquisition and then compete on rate instead, which is the harder way to run this business.
Domestic and commercial are different purchases
Domestic cleaning enquiries come through consumer marketplaces and local search. Commercial contracts come through facilities managers, property managers and tenders, run for years and are won on reliability and insurance rather than on price per hour. No source in this record publishes a price for either, and the consumer marketplaces have very little commercial inventory to sell.
What nobody publishes
Not one of the seventeen sources checked publishes a cleaning figure. The rate cards that exist cover remodelling and exterior trades, and the only band cleaning enquiries fall inside is the general aged home service range of $.10 to $1.50 a lead, which describes a list rather than an enquiry. Three quotes are the only benchmark available in this trade.
Questions people ask about cleaning company leads
What do cleaning company leads cost?
No source in this record publishes a cleaning price. Cleaning enquiries fall inside the general aged home service band of $.10 to $1.50, which describes a list rather than a live enquiry.
How should a cleaning company price a lead?
Against average client tenure multiplied by average invoice, not against the first clean. In recurring-revenue businesses that figure is usually ten or twenty times larger.
Where do commercial cleaning contracts come from?
Facilities and property managers and tender processes, not consumer enquiry forms. The marketplaces that sell domestic cleaning leads carry very little commercial work.
Is lead generation for a cleaning company worth it?
Where the retention is real, yes, and it is usually under-invested in because operators price leads against a single job rather than a relationship.