Solar leads: what they cost, from the sources that publish a price

Advertised prices, checked

Coverage means this source runs its own live page for this trade at the URL recorded here, checked on the date shown, rather than a claim to cover every trade. The median above is taken over the prices published for THIS trade only, and fresh leads and aged records are never averaged together: where a trade has a published fresh exclusive price the median is over those figures and the aged ones are reported beside them, and where a trade has only aged prices, as solar does here, the median is over those and the notes on the page say so.

Buying solar leads

Aged Lead Store publishes a solar ladder by age and order size: three to thirty days old runs $3.00 down to $1.00 as the order grows from a handful to twenty-five thousand, and the older bands fall from there. Its store list prices solar installation records at $0.60 to $1.50 for the thirty to eighty-five day band.

Work Aged Leads puts the average across the aged solar providers it lists at $0.50 to $3.00 per lead, which is the same market read a different way and lands in the same place. Two independent reads agreeing is worth more than either one alone.

Solar is a long-consideration purchase, and that is the argument for aged records in this trade specifically: a homeowner who filled in a form in spring may still be comparing quotes in autumn. It is also the argument against paying fresh-lead prices for a contact you cannot reach for a fortnight.

What is missing here is a published fresh exclusive solar price. Several sources sell one; none of them prints it. Treat any figure you are quoted as the only one you have and ask what it includes.