Home Improvement leads: what they cost, from the sources that publish a price

Advertised prices, checked

Coverage means this source runs its own live page for this trade at the URL recorded here, checked on the date shown, rather than a claim to cover every trade. The median above is taken over the prices published for THIS trade only, and fresh leads and aged records are never averaged together: where a trade has a published fresh exclusive price the median is over those figures and the aged ones are reported beside them, and where a trade has only aged prices, as solar does here, the median is over those and the notes on the page say so.

Buying home improvement leads

Fixr puts exclusive home improvement leads at around $80 to $150 when bought from a lead generation company, and separately notes that generating them yourself through paid ads costs $50 to $120 if you know what you are doing. Those two numbers are closer than most contractors expect, which is the real argument for buying rather than building.

Aged Lead Store publishes a full ladder for aged home improvement records: thirty to ninety days old runs $2.00 for a handful down to $0.70 at twenty-five thousand. Its wider home service range starts at $.10 a lead.

Work Aged Leads reads the same aged market at $0.75 to $10.00 per lead as an average across the providers it lists. The top of that range is well above Aged Lead Store's ladder, which is a reminder that aged pricing varies by provider as much as by age.

The gap between the fresh and aged halves of this trade is roughly a hundredfold. That is not a discount, it is a different product, and any comparison that puts the two in one column is selling you something.