Plumbing lead generation and what a plumbing lead costs
Plumbing is one of the highest cost-per-click trades in this whole keyword set and one of the least documented. Not one of the seventeen lead sources checked for this record publishes a plumbing lead price on a page that reads. That absence is the finding, and it is worth knowing before you take a call rather than after.
- median advertised lead price among the sources that publish one
- $95
- lead sources with a published, verified price
- 2
- trades with measured demand
- 8
Figures on this page come from the price record on this site: 2 of the seventeen lead sources checked publish a fresh exclusive lead price, and the median of those is $95.
- Every figure quoted from the source's own pageEach price below was fetched from the lead source's own page and matched word for word before it was published, with the date it was read. Re-running the ingest re-matches every one, so a repriced page fails rather than shipping a stale figure.
- Fresh and aged are counted apartA fresh exclusive lead and an aged record re-sold months later differ by a factor of a hundred. Averaging them would produce a number describing nothing anybody can buy, so they are reported separately everywhere on this site.
- Trade coverage is evidenced, not claimedA source covers a trade here only when its own live page for that trade answered at the URL we recorded, on the date shown.
Advertised prices, checked
| Lead source | Fresh exclusive lead | Aged lead | Trades evidenced | Source | Checked |
|---|---|---|---|---|---|
| 33 Mile Radius | |||||
| 99 Calls | |||||
| Aged Lead Store | |||||
| Angi | |||||
| Bark | |||||
| BuildZoom | |||||
| Contractor Appointments | |||||
| eLocal | |||||
| Fixr | |||||
| HomeAdvisor | |||||
| LeadPoint | |||||
| Modernize | |||||
| Networx | |||||
| Porch | |||||
| Service Direct | |||||
| Thumbtack | |||||
| Work Aged Leads |
Buying plumbing leads without a published price
- Anchor on the trades that are published. Roofing exclusive leads are published at $150 to $180 and HVAC repair leads at $100. Plumbing job values sit closer to HVAC repair than to roofing, which is the right starting point for judging a quote.
- Separate emergency work from planned work. A burst pipe at midnight and a bathroom re-pipe are different products at different values. Ask a source which it is selling before you price it, because nobody volunteers the split for plumbing.
- Insist on speed and exclusivity terms. Emergency plumbing goes to whoever answers, so a shared lead delivered by email is close to worthless. Get the delivery method and the number of recipients in writing.
- Get three quotes because there is no benchmark. With no published plumbing price anywhere in this record, the only benchmark available is other quotes. One quote in this trade is a number with nothing to check it against.
Why plumbing has no published price
Every source in this record that publishes a rate card publishes it for remodelling and exterior trades: roofing, HVAC, windows, siding, kitchens and bathrooms. Plumbing appears in none of them, and the marketplaces that sell the most plumbing leads publish nothing about any trade.
One plausible reason is that plumbing demand is dominated by emergency work, where the value of a lead depends on the hour it arrives more than on the trade. A published rate card is awkward to write when the same enquiry is worth four times as much at 2am.
What the neighbouring published trades imply
HVAC repair leads are published at $100 with an exclusive range of $80 to $120, and that is the closest published analogue to a plumbing service call: an urgent fix on an existing system, mid-hundreds to low-thousands job value.
Larger plumbing work behaves more like the remodelling trades, where exclusive leads are published at $150 and above. Neither of those is a plumbing price and this site will not present them as one; they are the only published anchors that exist, and a quote far outside them is worth questioning.
Aged plumbing records
No aged reseller in this record keeps a plumbing page either, so plumbing records sit inside the general home service ladder, which its publisher puts at $.10 to $1.50 a lead depending on age and order size.
Aged plumbing data is the weakest aged case of any trade here. An emergency enquiry from three months ago has been resolved by somebody. The one use that survives is prospecting for maintenance agreements, and that is a different sales motion with a different cost justification.
Common questions
- What does a plumbing lead cost?
- No source in this record publishes one. The closest published anchor is an HVAC repair lead at $100 with an exclusive range of $80 to $120, which is a comparable urgency and job value.
- Why can I not find plumbing lead prices anywhere?
- Because nobody publishes them. Seventeen US lead sources were checked for this record and every rate card found covers remodelling and exterior trades instead.
- Are exclusive plumbing leads worth it?
- For emergency work almost certainly, because the job goes to whoever answers first and a shared lead puts you in a race you may not win. For planned work the arithmetic is closer.
- Should a plumber buy aged leads?
- Only for maintenance-agreement prospecting. An emergency enquiry from months ago has been resolved, so the aged ladder that works for solar does not transfer to plumbing.
Get prices for the leads you actually want
Prices by trade
- Roofing leads: what the sources that publish a price charge
- HVAC leads: what the sources that publish a price charge
- Solar leads: what the sources that publish a price charge
- Home Improvement leads: what the sources that publish a price charge
- Window leads: what the sources that publish a price charge
- Siding leads: what the sources that publish a price charge
- Kitchen leads: what the sources that publish a price charge
- Bathroom leads: what the sources that publish a price charge
Cite or embed this figure
The advertised price of a fresh contractor lead sold exclusive to one contractor in the US contractor lead market was $95 in September 2026, across 2 checked lead-source pricing pages recorded in Contractor Lead Quotes Price Record.
Cite as: "Contractor Lead Quotes Price Record", updated 2026-09-10, https://contractorleadquotes.com/plumbing-lead-generation/.