Pay per lead companies sell a contact and charge for it whether or not you win the job. Five of the seventeen sources checked for this record publish anything about price and the rest treat it as a conversation, so knowing the published band before a call is most of the negotiating advantage available.
The published band
Fresh exclusive leads are published at $150 to $180 for roofing and bathroom, at least $160 for windows, $225 and above for siding, around $150 for kitchens and $150 for an HVAC replacement enquiry against $100 for a repair. Shared versions of the same enquiries run at roughly half. One competitor bands the wider exclusive market at roughly $40 to $550 and the shared marketplaces at roughly $25 to $200.
A pay per lead company against a marketplace
A pay per lead company sets the price and delivers to a contract. A marketplace lets contractors bid, which is why one platform in this record publishes no price at all and states instead that there are no subscription fees and the pro sets their own lead prices. The first gives you a known unit cost and unknown volume; the second gives you control of the price and lets volume follow your bid. They cannot be compared at face value.
What the rate card leaves out
Exclusivity definition, delivery speed, what counts as a valid lead, and the replacement policy. None of the seventeen sources publishes any of those and each moves the effective price further than a negotiation on the rate. A company charging $180 that replaces unreachable leads is frequently cheaper per job than one charging $120 that does not.
Questions people ask about pay per lead companies
What do pay per lead companies charge?
Published fresh exclusive tiers run from $100 for an HVAC repair enquiry to $225 and above for siding, with shared versions at roughly half and one competitor banding the exclusive market at $40 to $550.
How is a pay per lead company different from a marketplace?
The company sets a price and delivers to contract; a marketplace lets you bid and volume follows your bid. One gives known cost and unknown volume, the other the reverse.
Why do most pay per lead companies hide prices?
Price genuinely varies with trade, area, exclusivity and volume, and a quote-first model gives a salesperson the first word. Twelve of seventeen sources checked publish nothing.
What matters more than the rate?
Exclusivity, delivery speed, what counts as a valid lead and the replacement policy. None is published anywhere in this record and each moves the effective price more than the rate.