Contractor leads and home improvement leads are sold as separate categories by most sources and describe substantially the same homeowners. Home improvement is the wider bucket, contractor leads the narrower trade-specific one, and the published prices differ by more than the overlap suggests they should.
What the home improvement figures cover
Home improvement is the widest category with a published price in this record. Generating your own through paid media is put at $50 to $120 and buying exclusive at $80 to $150. The aged half is published as a full ladder, $2.00 down to $0.70 for thirty to ninety day records by order size, with a cross-provider average of $0.75 to $10.00.
Why trade-specific usually costs more
An enquiry sold as a roofing lead has already been sorted into a trade, and that sorting is worth paying for: the published roofing exclusive at $150 to $180 sits above the home improvement exclusive at $80 to $150 largely because of it. A general home improvement feed is cheaper and arrives mixed, so somebody has to do the sorting, and that somebody is you.
Which category to buy in
If you do one trade, buy that trade. If you do several, the wider category is usually cheaper per useful enquiry even after the ones you cannot serve are discarded, provided the mix suits you. Track the mix for a month before committing to volume, because a home improvement feed that is mostly a trade you do not do is dearer than any trade-specific rate.
Questions people ask about contractor leads home improvement
Are contractor leads and home improvement leads the same?
They describe largely the same homeowners. Home improvement is the wider bucket and trade-specific contractor leads are pre-sorted, which is part of why they cost more.
What do home improvement leads cost?
Published at $80 to $150 to buy exclusive and $50 to $120 to generate yourself, with aged records running $2.00 down to $0.70 by order size.
Which is better value?
Trade-specific if you do one trade. The wider category is often cheaper per useful enquiry if you do several, provided the mix suits you.
How do I check the mix?
Record the trade on every enquiry for a month. A general feed that is mostly work you do not do is dearer than any trade-specific rate.