Leads for construction arrive from four kinds of source at prices spanning three orders of magnitude, and what a construction business does with them afterwards decides the return more than which source it bought from. Construction lead management is the unglamorous half of this and it is where most of the money is lost.
What construction leads cost
Published fresh exclusive tiers run from $100 for an HVAC repair enquiry through $150 to $180 for roofing and bathroom work to $225 and above for siding, with shared versions at roughly half. Aged records are published at $0.15 to $10 depending on age and volume. One competitor bands the wider exclusive market at roughly $40 to $550 and the shared marketplaces at roughly $25 to $200.
Why management beats sourcing
A lead that is not called within minutes in an urgent trade, or not followed up more than once in a planned one, is money already spent and thrown away. Most construction businesses buying leads have no system for the second, third and fourth contact, which is where planned work is actually won. Fixing that raises the return on every source at once and costs nothing per lead.
What a management system has to do
Record every enquiry with its source, timestamp the first contact attempt, schedule the follow-ups, and record the outcome. That is enough to compute cost per booked job by source, which is the only number that lets you compare a $2 aged record with a $190 exclusive lead honestly. Without it, every comparison in this market is a matter of impression.
Questions people ask about leads for construction
What do construction leads cost?
Published fresh exclusive tiers run $100 to $225 by trade, shared versions roughly half, and aged records $0.15 to $10. One competitor bands the exclusive market at $40 to $550.
What is construction lead management?
Recording every enquiry with its source, timestamping first contact, scheduling follow-ups and recording outcomes, so cost per booked job can be computed by source.
Why does follow-up matter so much?
Because planned construction work is won on the second, third or fourth contact, and most businesses buying leads have no system for any of them.
Which source is best for construction leads?
Whichever produces the lowest cost per booked job for your trade and area, which only your own records can answer. The published prices are the starting point, not the conclusion.