Getting solar leads is easy and getting solar leads worth working is not. The published aged ladders start at twenty-five cents, so volume has never been the constraint in this trade. What decides whether a solar business makes money on bought records is contact rate, and no published price tells you anything about it.
Measure contact rate before you measure price
An aged list where you reach one homeowner in five and one where you reach one in twenty cost the same and are worth four times different amounts. Since the published ladders price purely on record age and order size, the only way to learn which you have bought is to buy the smallest batch a seller will sell, work it with a real script for two weeks, and count. That measurement is worth more than any negotiation on a per-record price of a dollar.
What it costs to generate solar leads yourself
No source in this record publishes a solar advertising cost. In the nearest trade with both sides published, self-generated leads run $50 to $120 against $80 to $150 bought exclusive, with the lower figure explicitly conditional on competence in paid media. Solar sits among the most expensive paid search categories in the country, so a solar company new to it should budget the top of any such range and count the tuition.
The channels that compound
Completed installations are visible from the street and generate neighbour enquiries at no cost. Ranking for the searches homeowners make while they research, which in solar run for months, puts you in front of the same person repeatedly. Neither fills a pipeline this month, which is why bought records exist beside them, and both lower next year's cost per contract in a way no purchased list ever does.
Questions people ask about get solar leads
How do I get solar leads?
Buy aged records at the published $0.25 to $3.00, buy fresh leads at prices nobody publishes, run your own advertising, or work referrals from completed installations. Most solar businesses use all four.
What is the best way to generate solar leads?
Referrals from visible installations and ranking for the research queries homeowners run over months. Both compound and neither fills this month's pipeline, which is what bought records are for.
Why do cheap solar leads not convert?
Usually contact rate. An aged record's published price depends only on age and order size, not on whether the phone number still works, so contact rate has to be measured rather than assumed.
How much should I spend testing a solar lead source?
The smallest batch it will sell, worked properly for a fortnight. At a dollar a record that is a trivial sum against the cost of a year on the wrong source.