Solar is the trade where the cheap half of the market publishes everything and the expensive half publishes nothing. Two sources print full ladders for aged solar records, running from three dollars down to twenty-five cents depending on age and order size, and not one source in this record publishes what a fresh exclusive solar lead costs.
The two published ladders
One seller prices records three to thirty days old from $3.00 for an order under 250 down to $1.00 at twenty-five thousand, with older bands beneath that, and lists solar installation records at $0.60 to $1.50 in the thirty to eighty-five day band. A second source, a directory rather than a seller, puts the average across the aged solar providers it lists at $0.50 to $3.00 per lead. Two independent reads landing in the same band is worth considerably more than either one alone.
What a solar energy lead actually contains
At these prices you are buying a homeowner's contact details and the fact that they once filled in a form about solar. You are not buying a qualified prospect, a credit check, a roof assessment or an appointment. The sellers advertise filtering by ZIP, county and phone type at the point of purchase, which is the only qualification in the price, and filtering afterwards costs you the records you paid for and cannot use.
The missing fresh price
Several sources in this record sell fresh solar leads and none publishes a figure. In the trades where fresh prices are published, an exclusive lead runs $80 to $225 depending on the job, and solar system values sit at the top of that range of job sizes. That does not license a solar number, and this site will not invent one. It does mean a solar company negotiating its first contract has no published benchmark and should collect at least three quotes.
Questions people ask about how much do solar leads cost
How much do solar leads cost?
Aged solar records are published at $0.50 to $3.00 across providers, with one seller's ladder running $3.00 down to $0.25 by age and order size. No source in this record publishes a fresh exclusive solar price.
Why are solar leads so cheap?
The published prices are for aged records, which are homeowner forms resold thirty to 365 days later. Fresh solar leads are sold at very different prices that nobody publishes.
What do I get for a dollar a solar lead?
Contact details and the fact somebody once enquired about solar, filtered by ZIP, county and phone type at purchase. No qualification, no roof assessment and no appointment.
Are solar energy leads and solar leads the same thing?
In this market they are used interchangeably. What matters is whether the record is fresh or aged, and how many other installers have it.