Free solar leads exist, and what makes them interesting is not that they cost nothing but that aged solar records cost so little anyway. When the published market rate for a record is between twenty-five cents and three dollars, a hundred free leads is a gesture worth about the price of a tank of fuel, and the terms attached to it are worth considerably more than the leads.
What free normally buys the seller
The commonest offer is an introductory batch attached to a term contract, which prices the free leads as a customer acquisition cost rather than a gift. The second is aged records bundled with a paid order, and the published ladders put those at $0.25 to $3.00 each depending on age and volume. Neither is dishonest. Both are worth reading as marketing spend by the seller, which is exactly what they are, and neither changes your cost per signed contract.
The three questions that make a free batch useful
What minimum term does accepting it commit you to, since a fortnight of free records attached to a twelve-month contract is not a trial. Are the records fresh or aged, since those differ by a factor of a hundred in price and by more in value. And what does the rate become at renewal, since an introductory price that resets is the standard shape of this offer and the reset is where the money is made back.
Free residential solar leads and the referral channel
The only genuinely free solar leads are the ones your own customers hand you. A completed installation is visible from the street, the neighbours ask about the bill, and a referral costs a thank-you. In a trade where a bought record costs a dollar and a fresh exclusive lead is priced by nobody, the referral channel is both the cheapest and the only one whose cost falls as you grow, which is why the good installers work it deliberately rather than hoping for it.
Questions people ask about free solar leads
Are free solar leads worth anything?
They are worth roughly what aged solar records are worth, which the published ladders put at $0.25 to $3.00 each. The terms attached to a free batch matter far more than the leads.
What is the catch with free residential solar leads?
Usually a minimum term, or records that are aged rather than fresh, or an introductory rate that resets at renewal. Ask all three questions before accepting.
How do I get solar leads for free long term?
Referrals from completed installations. It is the only solar channel whose per-lead cost falls as you grow, and it needs to be worked deliberately rather than hoped for.
Should I take a free trial from a solar lead company?
Often yes, if you know the term, the lead age and the renewal rate. Those three answers turn a giveaway into a measurement of contact rate, which is what you actually need.