Exclusive roofing leads are published at roughly double the shared price, and affordable roofing leads are usually a different product rather than the same product cheaper. This page prices the trade honestly: what each tier costs, what each one actually delivers, and which of them ends up cheapest once you divide by signed roofs rather than by contacts.
The exclusivity premium, measured
Exclusive high-intent roofing leads are published at $150 to $180 against $80 to $120 for the same enquiry shared with two or three contractors. That premium is consistent with the other trades where both tiers are published, which suggests it is priced off the number of buyers rather than off the job. Exclusivity is therefore worth paying for when it more than doubles your close rate, and it is a comfort purchase when it does not.
What affordable usually means
Below the published shared tier, the market gets cheaper by changing the product rather than the margin. Aged roofing records are published at approximately $0.25 to $1.50 and are homeowners who asked weeks or months ago. Cheap affiliate traffic is priced separately in the neighbouring trade at $20 to $40 shared, and the source that publishes it says plainly that it behaves differently from high-intent leads. Neither is a bargain version of an exclusive lead.
Cheapest per roof, not per lead
Take your last hundred leads of each type and count signed roofs. A shared lead at $100 that closes at six per cent costs $1,667 a roof; an exclusive at $170 closing at fifteen per cent costs $1,133. Those numbers are illustrations of a method rather than measurements of your business, and the method is the point: the tier that looks expensive per contact is frequently the cheaper one per job, and only your own figures settle it.
Questions people ask about exclusive roofing leads
How much more are exclusive roofing leads?
Roughly double: $150 to $180 exclusive against $80 to $120 for the same high-intent enquiry shared with two or three contractors.
Are affordable roofing leads a false economy?
They are usually a different product rather than a cheaper one. Aged records at approximately $0.25 to $1.50 and cheap affiliate traffic both convert differently from high-intent leads, and the sources that sell them say so.
How do I know if exclusivity is paying?
Divide spend by signed roofs for each tier over at least a hundred leads. Exclusivity pays when it more than doubles the close rate, because that is roughly the price difference.
Does exclusive really mean exclusive?
It depends on the contract and no source in this record publishes its definition. Exclusive to one roofer, exclusive within a ZIP code and exclusive for a period are all sold under the same word.