Roofing is the only trade in this record where three separate sources publish a price, and they disagree by a factor of six hundred because they are pricing three different products. A fresh exclusive roofing lead, the same enquiry shared with two or three competitors, and a record resold months later are all sold to roofers as roofing leads, and telling them apart is the whole job.
The three published reads
One source prices its own tiers: exclusive high-intent roofing leads at $150 to $180 and shared high-intent leads at $80 to $120. A second bands the wider market and names the players, putting shared leads from the big marketplaces at roughly $25 to $200 and exclusive leads from the pay-per-lead networks at roughly $40 to $550. A third puts aged roofing records at approximately $0.25 to $1.50. Those three do not contradict each other, and any comparison that puts them in one column is selling something.
Why roofing carries the highest prices here
A replacement roof is a five-figure job with a decisive homeowner and a short decision window, particularly after a storm. That combination is what sellers price against, and it is why the exclusive band published for this trade reaches further than for any other. It also means the arithmetic is forgiving: the worked example published in this market runs $190 a lead at a forty per cent close on a $12,000 roof, which is about $475 of lead cost against roughly $4,000 of gross profit.
Roofer lead generation after a storm
Storm demand is the reason roofing lead pricing moves more than any other trade on this site, and no source publishes a seasonal rate. In a hail market, exclusive leads become both scarcer and dearer in the weeks when they are worth most, and a fixed annual rate agreed in a quiet month is worth more than any discount you could negotiate. Ask whether your rate floats, and if it does, ask what it floated to after the last event.
Questions people ask about roofing lead generation
What does roofing lead generation cost?
Where published: $150 to $180 for an exclusive high-intent lead and $80 to $120 shared, with one source banding the wider exclusive market at $40 to $550 and shared marketplaces at $25 to $200.
Why do published roofing lead prices vary so much?
Because they price three different products: fresh exclusive, fresh shared, and records resold weeks or months later at approximately $0.25 to $1.50.
Is roofing lead generation profitable at $190 a lead?
On the published worked example, yes: two and a half leads to a job puts lead cost near $475 against roughly $4,000 of gross profit on a $12,000 roof. Substitute your own close rate before relying on it.
Do roofing lead prices rise after storms?
No source publishes a seasonal rate, and demand plainly spikes. The practical protection is a rate fixed for the term rather than one that floats with the market.