Lead generation for window and door contractors is unusually well documented at one end and silent at the other. The exclusive window price is published, complete with what it costs the seller to produce, and there is no published figure at all for doors, for shared tiers or for the aged records that circulate at a fraction of the price.
The published economics
An exclusive replacement window lead is published at at least $160, with a raw cost of around $70 from major traffic sources and about $140 once verified. Read together, those three numbers describe a seller's whole margin structure, which is more disclosure than any other trade on this site receives and a useful thing to have in front of you during a negotiation.
Where the compliance risk sits
The same page warns that leads offered at $20 are usually old data with expired consent to be called and that the exposure falls on the contractor who dials. For a window and door business buying at volume that is not a theoretical risk: the penalties attach per call. Ask any source how consent is captured, how long it is considered valid and what record of it you receive with the lead.
Building a channel alongside buying
Window and door work has a long, visible trail: installed units are seen from the street, neighbours ask, and a completed job in a street often produces two more. The published gap between generating leads yourself and buying them in the nearest priced trade is $50 to $120 against $80 to $150, so the case for building rests less on immediate savings than on owning the referral flow that this trade generates naturally.
Questions people ask about lead generation for window and door contractors
What does lead generation for window and door contractors cost?
At least $160 for an exclusive replacement window lead on the one published figure, with a raw generation cost of about $70 and a verified cost of about $140.
What consent record should come with a window lead?
Ask how consent is captured, how long it is treated as valid and what evidence arrives with the lead. The exposure from calling an expired record sits with the contractor.
Are door leads priced separately?
Not in this record. No source publishes a door figure, so combined feeds are sold at a window price with an unstated proportion of door work in them.
Is it worth generating window leads in-house?
The published gap is $50 to $120 self-generated against $80 to $150 bought exclusive in the nearest priced trade. The stronger argument is owning the referral flow that visible installations produce.