Windows is one of the few trades on this site with a clear published price and an equally clear warning attached to it. One source prices exclusive replacement window leads and, on the same page, explains what a suspiciously cheap one usually is. Both halves are worth reading, because in this trade price and compliance are the same question.
What the published figure says
Expect to pay at least $160 for an exclusive replacement window lead. The same page puts the raw cost of generating one at around $70 from major traffic sources, rising to about $140 once it has passed quality assurance. That is a seller explaining its own floor, which is rarer in this market than a seller quoting a price, and it makes the $160 look like a margin rather than an arbitrary number.
The warning about cheap window leads
The same source states that a window lead offered at $20 is usually old data whose consent to be called has expired, and that calling it exposes the contractor rather than the seller. That is worth taking seriously regardless of who is saying it, because the exposure genuinely does sit with whoever dials. A window lead priced at an eighth of the published floor is not a bargain from the same shelf; it is a different shelf.
Why window jobs carry the price
A full window replacement is a large, repeatable job with a clear trigger and a homeowner who has usually already decided to spend. That combination is what supports one of the higher published exclusive prices on this site, and it is why the arithmetic works: a single sale covers several leads even at a modest close rate.
Questions people ask about window replacement leads
What do window replacement leads cost?
At least $160 for an exclusive replacement window lead, on the one published figure. The same source puts the raw generation cost at about $70 and the verified cost at about $140.
Why are cheap replacement window leads risky?
The source that prices this trade says leads offered at $20 are usually old data with expired consent to be called, and that the exposure from calling them sits with the contractor.
Are shared window leads much cheaper?
The published page describes shared window leads as significantly cheaper without printing a figure. In trades where both tiers are published, shared runs at roughly half the exclusive price.
Is $160 a lead expensive for windows?
Against a full replacement job it is a small fraction of gross profit at any reasonable close rate. Against a single-unit repair it is not, which is why the intent behind the enquiry matters more than the rate.