Solar reviews leads come from comparison and review sites, where a homeowner has been reading about installers before filling anything in. That changes their behaviour in two opposite directions at once, and no source in this record publishes what such a lead costs, so the useful thing this page can do is describe the trade-off precisely.
Better informed and further along
A homeowner who has read a comparison site arrives knowing roughly what a system costs, what payback looks like and what questions to ask. That shortens the education part of your sales process considerably and raises the quality of the conversation. It is the strongest argument for paying a premium for review-site traffic over a cold enquiry form.
And comparing you against a list
The same homeowner arrived somewhere that exists to compare installers, so they are almost certainly contacting several. That is the structural weakness of this channel: an enquiry from a comparison site is rarely exclusive in practice even when it is sold as exclusive, because the visitor is on a page designed to produce multiple contacts. Ask specifically how many installers receive the enquiry and how many the homeowner was shown.
Pricing it without a published figure
Nothing in this record publishes a review-site solar lead price. The published aged ladders of $0.25 to $3.00 are a different product entirely, and the fresh exclusive tiers published in other trades, $150 to $225, describe enquiries that are not comparison-shopped by construction. The honest position is that you must collect several quotes and judge on your own close rate over a first small batch.
Questions people ask about solar reviews leads
What are solar reviews leads?
Enquiries from comparison and review sites, where the homeowner has been reading about installers before making contact. They arrive better informed and usually comparing several companies.
Do review-site solar leads convert better?
They convert differently. The homeowner is better informed, which shortens your sales process, and is almost certainly contacting competitors, which shortens your odds.
What do solar reviews leads cost?
No source in this record publishes a price. The published aged ladders and the fresh exclusive tiers in other trades both describe different products.
Are comparison-site leads ever really exclusive?
Rarely in practice, whatever the contract says, because the homeowner was on a page built to produce several contacts. Ask how many installers they were shown.